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ScanMovers - Website redesign

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Role

UX Designer

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Delivery

2019

Deliverables

Clickable prototype & design system

Framework

HubSpot & jsDelivr

The company

ScanMovers is a fast-growing comparison and booking platform for moving companies, founded in 2017 to address a fragmented and outdated market where comparing movers was time-consuming and inefficient.

The platform transforms every step of the moving process without handling boxes directly. ScanMovers offers its own insurance, supports movers with websites, manages customer service, sells moving supplies, and provides access to a pricing algorithm and part-time staff during peak weekends. By facilitating and supporting moving companies, ScanMovers allows them to focus on what they do best: moving.

The goal

The objective of the project was to redesign the ScanMovers website to create a more intuitive, user-friendly experience for both movers and customers, while also driving measurable business results. The redesign aimed to simplify the order flow, reduce friction and uncertainty in the moving process, and increase engagement with the platform. A key commercial goal was to boost revenue by encouraging more orders and upselling additional services, achieved through a combination of UX improvements, clear calls-to-action, and data-driven optimization in collaboration with the marketing team.

The result

The result was a fully redesigned website that not only improved usability but also directly supported business goals. In collaboration with the marketing team, we increased clicks to the order flow by 11% and grew revenue by 86%. This was achieved by actively monitoring user behavior through Google Analytics and strategically optimizing the website based on insights and targeted improvements.

Screenshots

Website